Free · 12 questions · 10 minutes

The 12 Chains Diagnostic

The diagnostic asks 12 questions — one per chain — about how your business actually operates. In under 10 minutes you get an overall dependency score, your two loudest chains, and a prioritised roadmap showing what to fix first.

No documents needed. No credit card. Your partial results appear immediately; the full breakdown of all 12 chains is unlocked with your email.

TAKE THE FREE DIAGNOSTIC

Example result

Sample 12 Chains scorecard

30out of 60

Moderate dependency

A business with some strong systems and two chains worth addressing before a sale.

Knowledge
Strong (2/5)
Time
At risk (4/5)
Relationships
Strong (2/5)
Perception
Moderate (3/5)
Priorities
At risk (4/5)
Responsibilities
Moderate (3/5)
Speed
Strong (2/5)
Convenience
Moderate (3/5)
Location
Strong (1/5)
Risk
Strong (2/5)
Fear
Moderate (3/5)
Pressure
At risk (4/5)

Illustrative example only — a representative business scoring moderate overall, with Time and Pressure as the loudest chains. Your results will differ based on your answers.

What the diagnostic measures

Each of the 12 questions maps to one chain. You answer on a five-point scale from “runs smoothly without me” to “would stop completely.” The diagnostic then calculates:

YOUR BUSINESS HAS CHAINS.FIND OUT WHAT THEY'RE COSTING YOU.

A chain is anything that ties your business value to you personally - rather than to the business itself. Every chain reduces what a buyer will pay. The 12 Chains Audit identifies yours and calculates what they're costing you - in time, in growth, and at exit.

12 questions  ·  under 10 minutes  ·  no documents needed